Unique walking and cycling challenge launches in County Durham
Communities in Chester-le-Street and Ferryhill came together this week to launch a brand new walking and cycling initiative that will be transforming both areas into a giant game.
Running from 29 March to 17 May, Beat the Street is a free, fun challenge, which will turn Ferryhill, Chilton and Chester-le-Street into a massive game where people are rewarded with points and prizes for exploring the town on foot or bicycle.
More than 80 beeping and flashing sensors called Beat Boxes will be placed across both areas which people can tap with Beat the Street card fobs to track their journey, earn points and win prizes.
Community groups, businesses and schools across both areas will be competing against each other to see who can travel the furthest and win hundreds of pounds’ worth of sports and fitness equipment. Players are also able to create their own teams or register to join an existing team or school to be in with a chance to win big prizes.
Two launch events took place on Thursday 17 March and Friday 18 March at Bullion Hall in Chester-le-Street and Dean Bank Institute in Ferryhill, which saw representatives from Durham County Council, Beat the Street and the local community come together in anticipation of the unique initiative.
The initiative is being delivered by Intelligent Health on behalf of Durham County Council. The aim of the initiative is to encourage thousands of people to explore their community with their friends and family and discover something new about their area. More than 300,000 people played Beat the Street across the UK in 2016 with the initiative coming to the North-East of England in County Durham.
Cllr Simon Henig, Leader of Durham County Council, said: “Beat the Street is a fantastic opportunity for people of all ages to get out and about in their local community – and there’s the added bonus that they could win a prize.
“The scheme has been very successful elsewhere in the country and I’m sure people living in the Chester-le-Street and Ferryhill areas will take up the challenge.”
Players can pick up a card at a variety of distribution points near them. To find out more about Beat the Street and how to get involved – visit beatthestreet.me/clsferryhill